Before you can tell someone how unique you, your product or service is, and how it will serve their specific needs, they will first need to become aware of your brand. ~ Patrick McFadden

Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa. ~Jay Baer

A brand is a reason to choose. ~Cheryl Burgess

Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception. ~Ashley Friedlein

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ~Howard Schultz

Building a profitable personal brand online is not a sprint, and something that happens over night. Don't aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that! ~Navid Moazzez

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. ~Tom Peters

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? ~Tim Ferriss

If your business is not a brand, it is a commodity. ~Howard Schultz

Focus on building the best possible business. If you are great, people will notice and opportunities will appear. ~Steve Jobs

Your premium brand had better be delivering something special, or it’s not going to get the business. ~Richard Branson

Your brand is what other people say about you when you’re not in the room. ~Warren Buffet