Transform “warehouse” to brewery to drive growth
Transform the Beer Category shopping experience from “warehouse” to discovery.
Shoppers buy from a repertoire of brands and rarely try something new.
Most purchases are made from the promotional display at the Category entrance.
Despite the popularity of beer in the market, most Shoppers don’t understand the brewing process or taste profiles.
Create a new look and feel for the category, with brewery cues, materials and textures.
Place promotions at the back of the category to draw Shoppers through.
Educate Shoppers on quality ingredients, the brewing process and taste profiles to encourage trial and upgrade.
The design and success of this job, was recognized by Popai with an Award.
|Beers, Wines & Spirits, Grocery|