Vivid Brand

Turn seasonal low into a high

The Challenge

Change Shoppers’ perception of the Norwegian Formula brand, from a distress purchase and treatment, to one that helps them to enjoy Winter.

The Shopper Truth

Shoppers have a negative perception of Winter – it dries and chaps skin, leading to distress purchase of treatments.

Shoppers need to be convinced to protect themselves from the elements and enjoy the season.

Our Approach

Generate a campaign idea that changes perception of winter and its negative connotations. Through in store, experiential and online channels, show Shoppers and Consumers everything there is to love about Winter.

Create a unique identity and ‘movement’ around ‘Love Winter’ with tailored communication at each Shopper /Consumer Touchpoint.

Client Type Service
Johnson & Johnson BTL Shopper Marketing
Digital
Experiential
Sector
Personal Care / Pharmacy