Turn seasonal low into a high
Change Shoppers’ perception of the Norwegian Formula brand, from a distress purchase and treatment, to one that helps them to enjoy Winter.
Shoppers have a negative perception of Winter – it dries and chaps skin, leading to distress purchase of treatments.
Shoppers need to be convinced to protect themselves from the elements and enjoy the season.
Generate a campaign idea that changes perception of winter and its negative connotations. Through in store, experiential and online channels, show Shoppers and Consumers everything there is to love about Winter.
Create a unique identity and ‘movement’ around ‘Love Winter’ with tailored communication at each Shopper /Consumer Touchpoint.
|Personal Care / Pharmacy|