Showcase a brand that cares
Connect Shoppers with a joint movement from Coca Cola and the World Wildlife Fund, to help to save the Polar Bear’s Arctic home.
Shoppers/Consumers have most of the interactions with brands in the retail environment. This presents the best opportunity to connect Shoppers to the brand effort.
Shoppers need a reminder and reasons to purchase Coke.
Select highly visible, high traffic locations to grab Shoppers’ attention and build awareness of the campaign. Create unusual, engaging displays that bring a fun and impactful experience to the Store. Tailor communication to touchpoints in store to connect with the Shopper’s mindset and breakdown the barriers purchase.