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Valentines Day Love In

As Valentines Day swiftly approaches, lovers everywhere gear up to celebrate. But they’re not the only ones jumping on the love train – brands and retailers are also getting on board. They’ll be pulling out all the stops to tug at the heartstrings of customers with romantically themed marketing. We had a look at those doing it best this year:


Selfridges have gone all out with their in store displays and passionate pink lighting reminding customers that the day of love is almost upon them.

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Throughout the store gift ideas are highlighted with themed messaging and heart shaped POS.

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There is even a whole area dedicated to personalised bottles of champagne.

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Is there really any better way to show your love that giving your dearest a personalised jar of Marmite? I think not.

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Now Marmite fans can personalise a jar with the name of their one true love. There is one one catch, Marmite has put its foot down and banned the words ‘bae’, ‘babycakes’ and ‘snookums’ – all deemed the most stomach-curdling” of pet-names and voted the nation’s most hated.


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Marmite famously takes Valentine’s Day pretty seriously and in the past have even come out with a special Champagne-tinged version of the yeasty spread.



These cute window displays at Paperchase are sure to raise a smile or two.


Featuring two very nice buns and a multitude of hearts against a backdrop of reds and pinks.


The pun theme continues in-store and online with lots of playful cards and gift ideas.

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Mystery Potato

The ultimate surprise Valentines gift? For a mere £5, Mystery Potato will send a potato (that’s right an ACTUAL POTATO), bearing a personalised message, to your special someone. Customers can choose from an array of potato types (sweet for your sweet maybe?!) and personalise it with any message they like.


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If you’re not feeling too positive this valentines, there is also the option to send a sack of ‘revenge potatoes’!

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According to the two businessmen that founded the company, ‘in these days of email, tweets, Snapchat, and Facebook messenger, sending someone something in the mail is starting to have a renewed power and impact….Potatoes are just the thing to send in the mail.’

Ted Baker

Ted Baker has created a promotional Valentine’s Day microsite “Hook your SoleMate” which invites users to fish for pairs (such as a heart, starfish or lobster). Those who get a match are then in with a chance of winning prizes.

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Last but not least, cheeky staff in Tesco are hoping to inspire romantic customers with these strategically placed shelf barkers in store. Whether these products are used for a romantic afternoon tea for two, or something different entirely… that’s for the customer to decide.



For more Valentines inspiration, check out our love-filled Pinterest board.