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In The Press: Perrier Picks Vivid Brand For Global Retail Marketing

Its official!

Nestlé Waters have appointed Vivid Brand to mastermind its retail marketing efforts for Perrier!

After a three-way pitch, Vivid Brand were chosen to launch a global Omni-channel strategy and campaign later this year. This will span key markets including the US, UK, France and China.

Guy Wieynk,chief executive of Publicis UK & Western Europe, said: “Perrier is a world renowned brand with a unique personality, we’re very excited about the win. Vivid Brand’s scope of work will include the advancement of Perrier’s ability to win at the point of purchase on a global footprint.”