Movember is here!
Once again the hairiest month of the year has arrived – it’s officially Movember, the month of the moustache. We had a look at the various ways that brands are joining in the conversation to help raise awareness for men’s health:
In a new way to make a difference this year, Movember have teamed up with Speedo to get people swimming to raise money for men’s health. The Speedo a Mo challenge features eight swimming workouts, virtually located around the world and all shaped like iconic moustaches. The challenge is part of the Movember Foundation’s MOVE campaign to get Mo Bros and Sistas MOVEing every day of November to raise funds and awareness for men’s health.
Supporting the cause, Carlsberg have launched a range of shaving products to help their fashion-conscious customers style the perfect tache! Made from an infusion of freeze dried beer, the campaign is titled “Beer’d Beauty” and features activations such as events in barbershops in London and Copenhagen. The concept is both fun and on target as well as being for a good cause, with proceeds of sales going to Movember.
For the fifth year running, HP Sauce has teamed up with Movember, to show its support for moustache-growing and men’s health. Lucky ‘Mo Bros’, and for the first time ‘Mo Sistas’, can win their face on one of 50 personalised HP Sauce bottles as a way of thanking them for their support. Plus, last years competition winner will feature on 2 million specially branded Movember bottles and a new overall champion will be decided for next year.
Movember’s major partner Gillette has partnered with the England Rugby league – with three players handing over the fate of their moustaches to a spin-the-wheel style selector. The three players will have to attempt to grow the chosen styles throughout the month, as they also take on the challenge of facing the formidable New Zealand Rugby League team across three matches in Hull, London and Wigan.
Linking their support to Movember’s MOVE challenge, over a thousand of London’s Santander Cycles will be sporting a moustache for the month. Santander will donate £1 to the Movember Foundation for every original image of one that is shared on Twitter or Instagram accompanied by the #MoCycle hashtag.
Little Tykes are on the look out for the perfect ‘tache with a competition that encourages fans to share their efforts on social media. For every image shared on the brands Facebook or Twitter page, £1 will be donated to the men’s health charity.
Müller Wiseman Dairies have teamed up with Movember to launch a new on-pack promotion – MOOvember –across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk. Consumers are encouraged to take the MOOvember milk moustache challenge by enjoying a good glug of Black & White milk, taking a selfie of their milk moustache, and then uploading the shot to social media with the hashtag #milkmo.
SKYN condoms have introduced special Movember edition packaging available for purchase at major retailers across the U.S. and Canada. In addition to a retail presence in more than 30,000 stores, Skyn will also be distributing 50,000 Movember edition sample packs at events leading up to and throughout the month of November. As part of the partnership, Ansell Healthcare will donate 50 cents per custom box sold to the Movember Foundation, up to $50,000.