It’s a Girl!
The birth of Princess Charlotte of Cambridge was this weeks breaking news and there were an estimated 1.5 million royal baby tweets over the bank holiday weekend! Brands were, of course, quick to join in with the celebrations through targeted pre-prepared content, special edition packaging and of course super sharable tweets! We rounded up our favourites:
Princess Charlotte of Cambridge was welcomed into the world in the most British way possible – with her very own (personalised) box of Yorkshire tea to toast her arrival!
Talking of ‘toast’, Warburtons cooked up this brand relevant campaign that used humorous word play to announce the birth of the new little royal.
For those wanting a pizza the action, look no further than Pizza Hut who decided to celebrate the royal birth by offering free pizza to Princess Charlotte’s namesakes.
British Airways announced a different type of ‘arrival’ to the one they normally advertise, when they created this cute arrivals board display.
Oreo welcomed Princess Charlotte into the world but also all the other new arrivals who are just as special, aww!
Coca-Cola celebrated happiness with their tweet from one family of four to another.
This sentimental spot from Pampers reminds viewers that all new parents will consider their child to be a little prince or princess.
And last but not least, Walkers created this interesting Vine that features a baby crisp!