Game, Set, Match!
Nothing says British summertime quite like Wimbledon. With bowls of strawberries at the ready and jugs of Pimm’s in the fridge, the cheers from the centre court are finally within earshot! As millions of fans around the world tune in to follow the action, we had a look at what brands are doing to capitalise on the buzz and capture the imagination of the public.
Evian – #Wimblewatch
To mark its eighth year as the tournament’s official water, Evian has launched #wimblewatch, a daily content series hosted by celebrities, bloggers and fans showing reactions to the Championships. Evian is also asking fans to share their reactions to each day’s events on Twitter or Instagram with the hashtag #wimblewatch, with the best ones to be made into online video leading up to the finals.
Jaguar – #FeelWimbledon
The ‘Official Car of The Championships’ unveiled its partnership with Wimbledon with this video featuring Chelsea football manager José Mourinho and former British tennis number one Tim Henman.
Jaguar plan to capture the emotions of the tournament with their innovative campaign #FeelWimbledon that will use atmospheric sensors to measure crowd energy, movement and audio levels on the crowd. The data will be sourced from wearable wristbands that measure heart rate, movement and location, and global social media tracking of Facebook, Twitter and Instagram, with the results then shared across social channels and and feelwimbledon.co.uk.
Vogue – How to Speak Tennis
British Vogue are here to help make sure you say the right thing, as well as wear the right thing, on and off the court.
Robinsons – #HuntForWimbledon
To mark the brand’s 80-year partnership with Wimbledon, Robinsons have hid a series of tennis balls across the country in what they call ‘The great Robinsons Ball Hunt’. Each tennis ball represents a special moment in the Championships’ history and can be found by following the clues posted by Tim Henman on the Robinsons Twitter page each day between 25 June and 7 July. Anyone who tracks down and finds a ball needs to post a photo of it to Twitter using the hashtag #HuntForWimbledon in order to win a prize.
Stella Artois – Fly like Rufus
Using Oculus Rift and immersive 360° technology, Stella Artois has created series of ways for consumers to take flight and experience a full multi-sensorial experience. The virtual reality app allows users to view Wimbledon’s All England Club courts from a birds-eye perspective, and not just any bird, Rufus the Hawk – the Championships official pigeon scarer!